Self-storage is a business that has unlimited potential. You can save a lot of money by renting a storage unit instead of purchasing a piece of furniture. It is also a business that is easy to start. If you have a truck, you can easily start renting spaces, and in a short time, you can potentially have a business that is worth a lot of money.
Most people are renting more storage space than ever before, and the annual revenue for the self-storage units in Farmington, NM is expected to reach $46.6 billion by the year 2023. Because of this, self-storage companies are working hard to find more customers. This is where marketing comes in. One of the best ways for a storage company to market its business is to come up with powerful self-storage marketing ideas.
In this post, we will be discussing 10 of the best self-storage marketing ideas that are currently being used by the top self-storage companies.
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Local SEO Optimized Website
Websites are an important tool for any business. Websites help with SEO, branding, and more. When it comes to self-storage, websites are a powerful marketing tool. Self-storage websites are optimized for local SEO, meaning they can rank highly in the local area.
This is important because self-storage centers get a lot of business from people looking for storage units close to where they live. They also offer a wide variety of prices and sizes, so people get the perfect self-storage option for their needs.
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Google Ads
Google Ads are one of the most powerful ways to market your business and reach new customers. With targeted ads, Google Ads can help you reach customers who are searching for storage solutions in your area.
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Go Google My Business Page
Google My Business Page is a free tool that allows you to create a profile on Google Maps. It can also be a powerful marketing tool for self-storage business owners. With Google My Business Page, you can create a profile that includes your business hours, location, services, and more.
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Marketing on Social Media
Social media marketing is a powerful self-storage marketing idea. This platform is a great way to reach out to customers in a personal way and build trust with them. Start by building a Facebook fan page and then linking it to your store’s website.
Then, create your own blog and use social media to share your blog posts with your followers. The key to successful social media marketing is consistency. You should create content that is engaging, fun, and helpful for your audience.
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Direct Mail
Direct mail is a powerful way to market your self-storage unit. It is a well-established advertising technique used for years. Direct mail is effective because it has the ability to capture the attention of your target audience and encourage them to take action. It is important to use direct mail as a way to generate leads and increase customer satisfaction.
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Signage
Large self-storage companies in the US, like U-Haul, add signage to their trucks and rental units in order to make their business more visible as well as other self-storage companies in the USA.
In the past, self-storage companies rely on word of mouth and signage wasn’t as important. Nowadays, however, self-storage companies find signage as an excellent way to get their name out there, increase customer traffic, and get new customers in the door.
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Listings in the Storage Directory
Listing your home on a storage directory gives you the opportunity to reach out to potential customers who may need self-storage services. There are many benefits to listing your home on a storage directory, including the ability to offer discounts, free quotes, and even free moving services.
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Local Networking
Local networking is a great way to start building your business. The idea of local networking is that you connect with people who are already in your area or are moving into your area and ask them to refer you to their friends and family.
This is an easy way to start building your business from the ground up and will also help you develop a strong following of loyal customers.
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Referrals
Referrals are a great way to market your self-storage business. They are a powerful way to get your name out there, however, not just to the public, but also to potential customers.
For example, if you have a storage unit that is near a hospital, you can offer to store the belongings of patients who are moving out of the hospital. You can also use referrals to market your business at events such as home shows and weddings.
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Local Classified
With a small budget, you can reach a large audience for your business and create awareness for your company. Classified ads are an effective way to target customers and can be easily placed in newspapers, magazines, and local businesses.
In conclusion, more and more people are moving to the city and renting a storage unit to store their belongings. Because of this, many people are looking for ways to advertise their storage units.
There are many options available, but the most popular types are listed above. These are powerful marketing ideas because they are great ways to get the word out about your storage unit while also reaching a lot of people.
