The makers of Cave Smoothie developed a coconut milk-based shake that is devoid of gluten, grains, and dairy.
The ketogenic diet is rich in fat and low in carbohydrates, which causes the body to switch from using glucose for energy to burning fat.
There was an agreement reached, but it wasn’t what the couple had hoped for coming out of the public spectacle.
Cave Shake: What Is It?
Smoothie Cave Shake is a low-carb, gluten-free coconut milkshake that is ready to drink. There are vanilla, chocolate, and coffee variations of Cave Shake. For those on the ketogenic or paleo diet, this is the perfect midday pick-me-up.
For their culinary business, Los Angeles residents Holly Heath and Billie Cavallaro appeared on Shark Tank in October 2018. The entrepreneurs sought a $250,000 investment in exchange for 10% equity but left with a $250,000 for 20% deal from guest Shark Charles Barkley.
Can I Ask Who the First Cave Shaker Was?
William Cavallaro’s Cave Shake was created by Holly Heath. Longtime friends Hollie and Billie set out to put their own spin on the Keto diet. In order to satisfy their sweet tooth without consuming any gluten, dairy, or refined sugar, the couple developed a line of shakes.
Cave Shake was an early market leader in the Keto shake category, which provides convenient meal replacements for people who adhere to the Paleo or Keto eating plans.
|Company Name||Cave Shake|
|Founder||Billie Cavallaro And Holly Heath|
|Product||Cave Shake Keto Milk Shake|
|Investment Seeking||$250,000 For 10% equity in Cave Shake|
|Final Deal||$250,000 For 20% equity in Cave Shake|
|Episode||Episode 4 Season 10|
When did they get that idea?
The businesswomen behind Paleo-Keto, Holly Heath and Billie Cavallaro knew the diet was good for them from firsthand experience. The diet helped Billie, a “hardcore” athlete who participated in activities like ski racing, recover faster and with less discomfort.
After explaining her recent car accident and subsequent agony, Holly decided that only a Paleo-Keto diet could help her recover. There was a tremor in the cave just before the sharks arrived.
Cave Shake was created a few years ago by Billie Cavallaro and Holly Heath as a low-carb, gluten-free, and sugar-free ready-to-drink shake. They were making use of first-hand knowledge and ingenuity to get ahead of one of the most widespread nutrition trends of our time: the Keto diet.
They didn’t stop at just making a miracle drink free of sugar, carbs, and dairy; they also came up with a clever name for it: Cave Shake, which is a nod to the drink’s compatibility with the Keto and Paleo diets. As a result, even our prehistoric cavemen would have been able to enjoy a refreshing glass. Prices for a jar of Cave Shake, their diet smoothie, started at $7.99, and efforts were made to expand sales beyond California.
The company has also collaborated with LA Libations, a Coca-Cola-affiliated incubator, by giving up 15% of the business. The shake, which was available in four varieties, could be used in place of a meal or as a sweet treat. In Season 10 Episode 4, Billie and Holly go to the Sharks for help with their tasty diet drink. They want you to invest $250,000 for a 10% interest in their company.
How Effective Was Cave Shake’s Shark Tank Pitch?
Two women named Billie Cavallaro and Holly Heath went on an episode of “Shark Tank” to pitch their product, Cave Shake, in exchange for $250,000 in exchange for a 10% stake in the company.
Billie and Holly walked up to the Tank with wide grins on their faces. They did a comedy and a song about beating sugar cravings and lows, and they claimed that Cave Shake would make you feel more energetic and let you have a treat without ruining your Keto diet.
After that, they gave everyone free samples of their newly created drink made with coconut milk. Robert was left wondering what was up with the flavor, while others like Lori were pleased.
Holly mentioned that Stevia was used for sweetening, so those who aren’t used to the taste of Stevia might not enjoy it. According to Billie, only 1% of people find the taste of Stevia unpleasant. A concerned Robert wanted to know how many calories were in the drink. Billie’s revelation that each serving cost 480 caused a round of laughter.
What Happened to Cave Shake Before Shark Tank?
Holly started to remark, “You shouldn’t worry about calories,” when the Sharks burst out laughing again. Billie stressed that these calories came from “tricking” the body into a fat-burning state by coming from healthy plant-based lipids. (Ketosis is the scientific name for this fat-burning state.)
We needed to talk about the numbers. In the marketplace, a single jar of Cave Shake would set you back $7.99, with the average cost of each flavor being $1.86. In those days, you could only find them in certain health food stores in Southern California. There were $270,000 in sales in 2017, but only $182,000 so far this year.
Billie and Holly were grilled over their backgrounds and the events leading up to the shake. Billie shared that the ketogenic diet has helped her control inflammation and that she is a former competitive athlete who competed in ski racing. According to Holly, the Ketogenic diet aided her physical recovery after a car crash.
Kevin was skeptical of their $2.50 million price tags. Then Billie revealed that they were working with an incubator called LA Libations, which had ties to Coca-Cola. During their time on the show, Holly mentioned that the incubator was a key player in their growth.
They expected to increase their annual revenue by $750,000 thanks to the incubator’s help. Nonetheless, special guest Shark Charles Barkley questioned what the two would have to give up in order to work with the incubator.
Holly acknowledged that 15% was a promise. Mark thought the amount was too high to offer to an incubator, and he questioned the startup’s need for funding from the Sharks.
Billie was of the opinion that the best way to make decisions was to pool the talents of a wide range of people into a single team.
Mark was suspicious of investing in a company that would provide him fewer shares of stock than one that had contributed no capital. Kevin interrupted to ask if there was a royalty provision in their incubation agreement.
Despite saying the incubator would get a commission on sales over $10,000, Holly did not say how much of a cut the incubator would get.
Kevin was upset that he would earn no commission on a $250,000 investment, while another company would receive a royalty payment. There was no sign of him now. Robert complained about the product’s taste and labelling being confusing. Similarly, he withdrew.
Who Is the Final Shark?
Mark was the third and final Shark to bail because he thought it would be too much trouble. Lori stated that she would prefer to consume her calories from food rather than beverages.
Charles was left wondering if Cave Shake contained the ingredients needed to provide the kind of sustained energy needed for athletic endeavors.
According to Billie, the drink is rich in medium-chain triglycerides, which work wonders as an energy source. Charles extended a $250,000 equity investment in exchange for 20% ownership to the two.
Billie politely requested that he lower his offer to 14%, but Charles did not think that was unreasonable, because they had already granted the incubator a 15% discount.
Because he has always had trouble maintaining a healthy weight, he is considering making an investment in a weight loss product.
As he saw it, it was crucial to put money into reliable employees. He said, “I like your company, you two.” While Charles was unconvinced by Holly’s repeated requests that he lower his percentage offer, she persisted in asking if 20% was his final offer.
Even while Billie was eager to collaborate with a star player like Charles Barkley, Holly remained wary of disclosing too much. Finally giving in, Holly accepted the offer. Assuming that Cave Shake Was Successful in Shark Tank, What Became of Them?
In the end, Cave Shake was a success story on Shark Tank, but under a different name. The former game Cave Shake is now called Space Shake.
The Space Shake website is live and the business is still going strong, but the press and retail location sections are empty. During their presence, Holly and Billie claimed that their partnership with LA Libations had only recently begun.
While the incubator could not confirm the availability of Whole Foods Market in their area, they were able to secure shelf space there shortly after filming.
The show’s success led to increased demand around the state, prompting the proprietors to form a partnership with LA Libations in order to expand beyond the Los Angeles area. Amazon, which ships globally, is your best bet, as they are now exclusively sold in Southern California.
Numerous enhancements have been made to the product since its initial appearance on Shark Tank. The strawberry flavor was taken out, the jars were replaced with pouches, and the calorie count was reduced from 320 to 210 per serving.
For this reason, it’s more probable that consumers will use it as a snack instead of a meal replacement.
The firm has created a bar, and it’s also working on a portable packaging option for the drink.
One major change that was apparently left out of promotional materials was that Cave Shake rebranded as Space Shake as part of their agreement with Barkley.
But what does that name even mean? Nowhere else on the website, including the Help and About pages, is this information provided.
Reviews on the company’s website are, unsurprisingly, very favourable. While there aren’t a tonne of them, the reviews on Amazon are mostly negative.
Despite having over 18000 Instagram followers, the company only obtains a 2.6/5 rating from customers.
It’s possible that better distribution will help Space Shake gain a foothold in the market, but the nutritional drink industry is already competitive and the brand will need to find a way to stand out to succeed.
When Charles Barkley took over as the new Shark, he offered the business owners $250,000 in the capital at a discount of 20%.
The pair had initial doubts about the plan and wondered if equity could be lowered to 14% and then to at least 18%. The two were prepared for Charles to fall below the expected 18%, but he held firm. Sharks’ interest dropped after they found out about the incubator transaction between Cave Shake and LA Libation.
Charles was in, and he invested $250,000 in Cave Shake and LA Libation’s incubator deal without any return on his time spent providing them with information. But Charles did say that the proposal is reasonable.
Losing weight, expanding my business, and helping others all benefit from it.
Charles Barkley made an investment of $250,000 in exchange for 10% equity in the company of businesswomen Holly Heath and Billie Cavallaro. Cave Shake has been rebranded as Space Shake, boasting an expanded taste palette and wider availability.
Market Analysis of Cave Shake
Since making a deal with Charles Barkley on Shark Tank, the Duo’s business has taken off. The average cost to produce one of these shakes is $1.86, but with a selling price of $7.99, the company is making a tidy profit.
In 2017, Cave Shake had a $270,000 profit. Before appearing on Shark Tank, the company had already made $180,000 in 2018 and was well on its way to meeting its $540,000 goal.
To the tune of $750,000 in 2019, when pre-orders were included, sales were boosted by the Shark Tank effect. Initially, the product was only available in Southern California through health food stores and online. The book is also available there.
After rebranding as SPACE SHAKE, Cave Shake has established itself as a successful business that is projected to earn $3 million by 2022.
The Latest on The Cave Shake on Shark Tank.
Cave Shake, Inc. is changing its name to Space Shake. Its website features a comprehensive directory of retailers stocking its wares. Bristol Farms and Whole Foods Market are two examples of such stores. Bristol Farms and Whole Foods Market are just two of many stores that sell them.
Space Shake seems to be doing quite well in the Southern California market, which is not surprising given that it is in the same region that Billie and Holly would have preferred.