With very few areas of business yet to go digital and organizations yet to go social, it is safe to assume that the entire business world has shifted to digitizing everything – from processes to their social presence. Even a modest beetle shop can be scouted out in the digital world. The concept of business has evolved as a result of this transformation.
Previously, it was thought that service was perishable, meaning that it could not be preserved, but this has changed, and services may now be used repeatedly without having their quality diminished. For example, consider an educational institution that wants to provide online video classes for various courses while still earning for its service. It’s just one example of how OTT platforms can be used to stream and serve video content.
According to reports, there are approximately $3.28 billion OTT users worldwide, valued at $ 149.34 billion and is projected to reach $1,039.03 billion by 2027. Businesses may see this as an opportunity to enter this market and transition their operations from traditional method to online video streaming method.
What is OTT and How Does it Concern you?
An OTT platform implies that we’re streaming video over the internet to devices like your laptop, phone, Xbox, and other internet-connected devices, rather than through a regular cable. So, instead of watching videos on traditional cable, you can watch them over the internet.
Although the OTT industry has been around for a long time, it’s now becoming ubiquitous and earning its much desired position in the media. Some of the major platforms include Hulu, Disney Plus, Netflix, and HBO, which allows you to view your favorite content at any time and from any location. But, if we take a step back from the big names for a moment, there is a fallacy to dispel: the OTT industry isn’t just for major players; independent creators and small scale companies too can develop their own OTT app and be extremely successful too!
However, one would wonder if creating such a platform would necessitate a significant investment of both money and effort. No! Because you can use SaaS based no-code OTT platform Muvi, to create and deploy your own OTT platform by following just a few simple steps.
Launch Your Own OTT Platform with MUVI
With Muvi it takes just a snap of a finger to create your own OTT platform. Follow these easy steps to get it done.
The following is a step-by-step method for creating an OTT platform:
Step #1: Create an account
Before taking any paid subscription you can take our 14-day free trial by creating an account using your name, company name, phone number, email ID, and your domain name .
Step #2: Configure your CMS (Content Management System)
You’ll then be directed towards the dashboard, also popularly known as the Muvi CMS. It is a user-friendly interface that allows you to customize and personalize your OTT platform without knowing how to code.
To begin the uploading process, you can add a variety of customizing options such as Content Name, Content Category, Description, Release Date, and other parameters.
Choose and adapt a pre-made template, bring your own design template, or ask Muvi to create one for you based on your specifications.
Backed by a 24×7 help center, one can easily raise and resolve tickets with minimal downtime.
Step #3: Monetize your content
Muvi gives you a whole bunch of options to monetize your content. You can choose between the options most suitable to your business model such as:
- Or serve free content
With Multi-Currency and Multi-Payment Gateway support, you can cater to a wide range of international audiences. MUVI does not take a cut of the revenue generated by your platform i.e. you are the owner of the whole revenue generated.
Why Go with MUVI?
There are several features that differentiate MUVI from other providers.
- MUVI provides a codeless interface that is extremely user friendly
- You can rebrand here, including adding your own brand name, logo, and domain name
- Exceptionally flexible customization options allow you to tailor the platform to your own business requirements
- From your dashboard, you can keep track of your earnings, user activity, content partners, and many other things
- MUVI offers SEO optimization tools to assist users in generating traffic for their websites
Take a 14-day free trial today to start streaming with Muvi!