Knowing how to talk to your customer is an essential step for you to win them over.
For this, there are different methods that help you, first, get to know the consumer, so that you can then find the best way to approach it. This includes issues such as audience segmentation and persona.
However, even if we know who the customer is, it is essential that we try to answer a simple question: how does my customer see the world?
As philosophical as it may seem, this is the golden question that will help you discover the Archetype of your company’s brand.
It is important to help you understand how your customer speaks, acts and, most relevantly, what is the personality of your business and your customer.
With this information collected, you’ll find that talking, conquering and converting your audience will be no more than a simple task.
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