Diet Coke has appointed supermodel Kate Moss as its new creative director as the company marks its 40th anniversary and launches its “Love What You Love” advertising campaign.
The magazine claims that Moss was hired to lend her “own aesthetic and style to the brand.” She is excited about the partnership, though.
I love the other Diet Coke collaborations they’ve done with such fantastic names in fashion, so I’m pleased to be joining the family, she exclaims.
I was immediately drawn to the Love What You Love campaign because I firmly believe that everything is possible if you have faith in yourself and are passionate about what you do.
I’m excited to celebrate the brand’s 40th anniversary and inspire followers in my role as creative director.
Prior to stepping up, Kate served as the creative director for the Japanese cosmetics company Decorté. She is now occupying the position of Diet Coke’s creative director, putting other legendary figures like Marc Jacobs, Karl Lagerfeld, and Ben Stiller behind her.
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