Do you know what type of customer is yours?

It’s not news to anyone that the key to success in a world as competitive as the one we live in is to know your type of customer well!

There are numerous strategies for this, which will from a persona structuring, to more in-depth studies of consumer behavior.

And it’s no wonder that this is such an important area when we talk about getting results in a company’s marketing. After all, as your audience is the main focus of your business, you should direct your efforts to them.

Content, even if you know who your consumer is, you know what kind of clientele does it fit?

Sometimes, going back to more basic definitions, and even a little generic, can help you to have a bigger and better picture of your market. That’s what we’ll help you to show the different types of customers your company can find!

Have a good read!

What is customer typification?

Understanding what a type of customer is is easy, after all, we can define this idea as the different variables that assemble the stereotypes of consumers.

However, what is not always so simple to understand is how this organization of the public is done. We call it Customer Typing and we can define it as a way to group consumers according to their consumption habits.

It is important because it shows us an overview of customers and possible paths through which they tend to follow. In practice, typing helps you when planning your company’s future, predicting possible attitudes from your audience.

of grouping which is the market segmentation.

Although they are very similar, they are not the same thing. While targeting groups people according to general characteristics, such as age or location, typing focuses on how they buy.

So each segment of your audience can be typed!

And before going into details about some types of customers, it is important to emphasize that this is a more fluid classification.

Different from segmentation, in which once in a group it is difficult to move the customer, the types of consumers can change according to the stage of the buying journey in which they find themselves. That’s why we subdivide your types into customers before purchase, during purchase, and after purchase.

How to identify customer types?

Now that we know all the theoretical definitions we need, it’s time to understand how to typify your audience.

For this we will show you the main biases that usually differentiate them. Remember that customer behavior will vary depending on what is vital to each of them. Thus, the typification does not exclude the need for other accompaniments such as the definition of a persona.


    The first customer differentiation bias is price and within it we can find 3 different types of consumers.

    The first of them is the one that seeks the lowest value, regardless the quality or reliability of the company. The second will balance the pros and cons, trying to find the middle ground.

    The third type of customer will look for the issue of the status quo. In other words, paying more is not a problem for him!


  • That the customer experience is a determining factor for customers is nothing new. After all, more than 200% of them claim that CX is the main evaluation factor at the time of purchase.

    However, for some this is even more important.

    Experience bias will divide customers into two types. The first of them is not so interested in the CX, but appreciates other issues such as price. The second, takes it very seriously and is willing to erase it but for a good experience.


  • With numerous competitors in the market, the design of products and services is gaining more and more prominence.

    However, here we are not just talking about the aesthetic issues of the product, but yes of its usability.

    Thus, differentiating customers from those looking for simple and intuitive products is a good way to sift the public.

  • Conclusion

  • Knowing your customer well implies many things. Among them, which type of consumer he is.

    By typifying your clientele you will be able to better understand how they behave and what you should really take into consideration when conquering them. Making loyalty possibilities much easier.

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