Dolce Gabanna Controversy- D&G Is Still Fighting to Reclaim China Three Years After the Commercial Scandal!

Almost three years after the luxury fashion brand was dragged into a race row over a series of controversial ads -- and offensive private messages allegedly sent from co-founder Stefano Gabbana's Instagram account in response -- D&G appears to still be a label non grata on Chinese social media. Over the weekend, Hong Kong pop singer Karen Mok came under fire on social media for wearing a D&G cloak in the music video for her new song, "A Woman for All Seasons." The backlash was swift, with a hashtag about the incident viewed 490 million times on Chinese microblogging site Weibo as of Thursday. Karen Mok wearing D&G in her music video "A Woman for All Seasons." Karen Mok wearing D&G in her music video "A Woman for All Seasons." Credit: Karen Mok/Vevo/YouTube Users criticized Mok for insulting China, with one calling her a "two-faced person who comes to the mainland to make money." And while others defended the singer, her studio Mok-a-Bye-Baby-Workshop released a statement Monday saying that it "checks all partner brands" but had "neglected to conduct an in-depth investigation" on this occasion. "We apologize and hope to be forgiven by the public," the statement read. The music video has since been purged the from the studio's official channels. "I am truly sorry for being reckless this time. I have no excuse. My team and myself are definitely in the wrong here," Mok later told reporters. Chinese model: Dolce & Gabbana ad campaign 'almost ruined my career' The backlash only added to D&G's woes in mainland China, where a series of controversial promotional videos released in 2018 continue to affect the brand's reputation. The ads, which were posted ahead of a Shanghai fashion show, depicted a Chinese model struggling to eat pizza, cannoli and pasta with chopsticks. Set to a soundtrack of stereotypical Chinese music, the videos featured a patronizing Mandarin voiceover instructing her how to eat the Italian dishes. At the time, D&G apologized for the videos, and said they were "unauthorized" posts. But the ads were berated online by many social media users as racist and disrespectful of Chinese culture.

Dolce & Gabbana (Italian pronunciation: [dolte e abbaana]) is an Italian luxury fashion house founded by Italian designers Domenico Dolce and Stefano Gabbana in Legnano in 1985.

They met in a Milan bar in 1982 and collaborated on a fashion line for Giorgio Correggiari. They launched “Dolce & Gabbana” as a designer consulting studio in 1983. In 1985, they debuted their first women’s collection in Milan, where their store would open a year later.

Dolce & Gabbana debuted their Il Gattopardo/The Leopard collection in the Women’s SS 1988 fashion show in 1987, and they began designing lingerie and swimming costumes in 1989. Dolce & Gabbana began exporting their goods to Japan and other nations, including the United States, where they opened a showroom in 1990.

They introduced their first scent, Dolce & Gabbana, in 1990, the same year they showed their men’s collection for 1991/1992. For their scent Dolce & Gabbana Parfum, they earned the Woolmark award in 1991 and the Perfume’s Academy “Most Feminine Flavor of the Year” in 1993. The company’s revenues were about US$500 million by the end of the 1990s, and they reached $633 million in 2003. Their revenue had grown to €600 million by 2005.

dolce gabbana brand controversy

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As the Industry Applauses Dolce & Gabbana, Don’t Forget Their Racism History

The Alta Moda presentation by Dolce & Gabbana, which took place in Venice over the weekend, appears to have given the fashion world collective amnesia. Megan Thee Stallion, Jennifer Lopez, and Helen Mirren were among the celebrities that attended the dazzling event, which received a wave of celebrity style buzz as well as a good review in Vogue.

A large number of A-list attendees, as well as Condé Nast’s apparent approval of the collection, raises the question of whether anyone remembers Domenico Dolce and Stefano Gabbana’s history of racist, homophobic, and generally nasty remarks.

The design partnership was previously chastised for creating a prejudiced ad campaign depicting an Asian model attempting to eat Italian cuisine with chopsticks. “Is that too big for you?” a sarcastic voice-over asks as the model struggles to pick up a huge cannoli with chopsticks.

Stefano Gabbana allegedly slipped into her DMs after one Instagram user complained about the irritating campaign, writing, “China Ignorant Dirty Smelling Mafia.” Charming.

Devils supporters may dismiss the campaign as an unavoidable byproduct of cancel culture, but a look at Dolce & Gabbana’s history suggests that this was far from an isolated incident. In 2012, the designer walked white models down the runway wearing earrings that resembled colonial “Blackamoor” statues depicting racist caricatures of Black people.

Gabbana Wore Blackface at A Party in 2013

dolce gabbana brand controversy

Dolce and Gabbana both stated in 2015 that they are against gay couples adopting. A year later, they created the “Slave Sandal,” a $2,000 shoe. In 2017, the pair responded to backlash over their support for Melania Trump with an obnoxious campaign selling “#Boycott Dolce & Gabbana” T-shirts, which were created with the express intention of taunting the brand’s detractors.

Last but not least, on a 2018 Instagram photo immortalizing Selena Gomez’s red carpet style, Gabbana commented, “She’s so hideous!!!”

It’s perplexing how easily celebrities and journalists alike seem to have forgotten Dolce & Gabbana’s antiquated principles, no matter how expensive the suits and gowns are. As the fashion industry continues to fail to hold the company accountable for its long history of racism, misogyny, and homophobia, an old saying comes to mind: love is blind, at least when it comes to Venetian photos ops and glittering gowns.

D&g Is Still Fighting to Reclaim China Three Years After the Commercial Scandal

D&G looks to be a label non grata on Chinese social media over three years after the premium fashion business was drawn into a racial row over a series of controversial advertising — and ugly private messages purportedly sent from co-founder Stefano Gabbana’s Instagram account in reaction

Karen Mok, a Hong Kong pop artist, received backlash on social media over the weekend for wearing a D&G cloak in the music video for her new song “A Woman for All Seasons.” As of Thursday, a hashtag describing the incident had been seen 490 million times on the Chinese microblogging site Weibo.

Mok was chastised by users for disrespecting China, with one calling her a “two-faced person who comes to the mainland to get money.” While some backed the singer, her studio, Mok-a-Bye-Baby-Workshop, issued a statement on Monday stating it “checks all partner brands” but had “failed to perform an in-depth inquiry” on this occasion.

The message read, “We regret and hope to be forgiven by the people.” Since then, the music video has been removed from the studio’s official channels. “I really apologize for being so careless this time. I have no justification. My team and I have clearly made a mistake here “Later, Mok told reporters.

dolce gabanna controversy

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The Dolce & Gabbana ad campaign “nearly killed my career,” according to a Chinese model. The backlash only contributed to D&G’s troubles in mainland China, where the brand’s reputation has been harmed by a series of contentious advertising movies published in 2018. The ads showed a Chinese model straining to eat pizza, cannoli, and pasta with chopsticks before a Shanghai fashion show. The videos featured a patronizing Mandarin voiceover instructing her on how to eat the Italian dishes, set to a stereotyped Chinese music backdrop. D&G apologized for the videos at the time, claiming they were “unauthorized” posts. However, many social media users condemned the advertising as racist and disrespectful of Chinese culture.

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Mary

I'm a researcher and behavioural therapist with a PhD in Social Media. I also love to travel and drink coffee. Follow my adventures around the world, or just know that I really need to be back at the library.