Building a fort out of pillows is entertaining, but it can also be difficult. Conor Lewis came up with the brilliant idea of magnetic cushions called FORT, which can be used to make a pillow fort without the use of velcro or any of the couch cushions.
When he presents his idea to the Sharks in Season 13, how receptive will they be? Read the report and update on the FORT to find out!
Fort: Who Are They and What Do They Do?
Conor Lewis, Fort’s creator, earned a BFA in Graphic Design from Western Kentucky University in 2012.
His first job out of college was as a Design and Digital Media Specialist at OBATA, and from there he was recruited by the Alton Encore in Illinois, where he now serves as Director.
Conor acted as director, producer, and writer on the documentary film Dirty Laundry from April 2016 until December 2018; the film is about Mesothelioma, a rare form of cancer.
Conor’s resume also includes stints in the Special Operations division at Simmons Hanly Conroy LLC and the Marketing and Communications division at AltonWorks.
After seeing his wife and kid struggle to construct a fort out of conventional pillows and cushions, Conor had the idea for a magnetic pillow fort.
The constant collapse of the construction, coupled with the fact that it looked nothing like a fort, severely hampered any attempt at immersion.
Conor jotted down his idea, but he didn’t give it any thought until 2020 when he was let off from AltonWorks because of the effects of COVID-19.
Conor found his old idea document by accident when searching his phone for a different job, and he decided to give it a shot.
By chatting with producers, he learned that there might be an interest in this kind of product. Thus, in July of 2020, after some investigation and prototype development, Conor introduced his magnetic pillows.
The final result boils down to a neodymium magnet-studded sofa cushion. The pillows may be stacked with the aid of magnets, which also serve to keep the fort from toppling over.
Conor added that the product may be used as a regular couch when not being used as a fort by including pillows of various forms. Furthermore, he produced each cushion with water and stain-resistant polyurethane foam and leather.
Fort Magic Before Shark Tank
Erica Poe, the founder of Fort Magic, has gone to the Shark Tank with hopes of raising $75,000 in exchange for a 15% equity position.
Like many of the contestants on Shark Tank, Erica introduces herself with a story. Remember when you and the Sharks were young and you wanted to make your dreams come true?
The fact that we had to make do with couch cushions, pillows, card tables, and cardboard boxes was really inconvenient. A flawless pillow fort couldn’t have contained these elements.
I can only say that two weeks ago, I made one. Being drafted into the military and expected to operate a car is a terrifying prospect.
In contrast, repairing these “magical” but otherwise ineffective fortifications is Fort Magic’s main purpose.
A child’s imagination is the only limit to the size of the fort they may create with a Fort Magic kit.
The trick is in the many different sticks and connections included in each set.
Kids may use the same Fort Magic set to create an endless variety of structures, from castles to pirate ships to racecars. A person may say, “It’s the best money I’ve ever spent on a toy.” and “it was the best investment I’ve ever made.”
What Has Happened to Fort?
To get his magnetic pillow business off the ground, Conor launched a Kickstarter campaign and raised a remarkable $3,107,079. He started looking for a manufacturer right away and was pleasantly delighted by the response Fort got soon after its release.
Many individuals found great amusement in the novel notion of magnetic pillow forts, and this contributed greatly to the success of the business.
Conor, inspired by the success of his business, also added other accessories to Fort that improved its use and made it more enjoyable to play with, thanks to his background in product design.
Fort is currently offered in a rainbow of hues and can be purchased for $499 for a set of 12 cushions. Lights, blankets, suede covers, and carrying straps are some of the extras available, and they cost anything from $15 to $67.
However, you may only buy this item from Fort’s online store, and your order will be fulfilled in about three to four weeks.
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