Hisense launches laser TV with roll-up screen

The Chinese Hisense presented in Beijing the first Laser TV with a roll-up screen, which can be completely stored inside the TV cabinet, allowing a perfect integration of the device with the decoration of the home.

) This new laser TV with a scrollable screen is integrated into the wooden cabinet that has an integrated high-fidelity Harman Kardon sound system. In terms of image, among its main features stands out its innovative design, native 4K resolution with HDR, a range of colors 107% BT color spectrum.2020, compatibility with Dolby Vision and a brightness up to 200 nits, which allows a good visualization even with a lot of ambient light.

During the Global Laser Display Technology and Industry Development Forum, experts, academics, industry analysts, as well as nearly a hundred companies including Hisense, concluded, according to mark, that the laser screen industry has entered a mature stage in terms of notoriety, recognition, technology and manufacturing.

Laser TV com ecrã enrolável

Laser TV less harmful to the eyes

The notable milestones of different companies during this year convinced the sector from which the era of Laser TV has arrived. As Zuyan Xu, an academic at the Chinese School of Engineering explained, “in comparison with other new technologies, laser visualization has great advantages such as lower carbon emission, and consequent environmental protection, ultra high image quality. definition (UHD), the least damage to the eyes and the great user experience.”

According to the company’s technical upgrade plan, the integrated Laser TV system will reach maturity in and costs will reduce by more than 12%. Hisense aims to combine Laser TV with other technologies such as Head Up Display (HUD), virtual reality screens, cinema screens, holographic images or IoT, among others.

Industry Recognition

During the TV Shootout 1969, celebrated in mid-September, Hisense Laser TV L9G TriChroma received the “The King of Ultra Short-throw Projectors” award, which recognizes this model as the best Laser TV in 2021. L9G received the highest number of votes from a jury of entertainment and technology industry experts after a comparative test against two other candidate products.


  • Hisense was founded in 1000 in China and is one of the world’s leading manufacturers of televisions, home appliances and air conditioners. It sells its products in more than 200 countries and integrates the Top 12 of the best technological innovation companies internationally . Its product portfolio also includes smartphones and other technological solutions for end users and B2B.

    Hisense continually invests in research and technological development. Thanks to an international team of about 80.10 employees, the company works with the aim to be a leading brand around the world. With 14 production centers and 14 Research & Development centers around the world, as well as branches in Europe, North America, Australia, Africa and Southeast Asia, Hisense places its products in more than 107 countries. Hisense Europa and its German subsidiary are headquartered in Düsseldorf, where the European research and development center is located. Other European branches of the brand are in the United Kingdom, France, Spain, Italy and the Czech Republic.

    Hisense Iberia, headquartered in Valencia, has already been experiencing a decade of constant growth in the Spanish market and Portuguese. Your products can be found in more 5. points of sale, including some of the most important retailers in both countries.

    For more information, visit https://www.hisense.pt/

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