According to reports, Kate Bush has made £1.9 million from Running Up That Hill’s revival as a result of Stranger Things.
According to reports, Kate Bush has made a sizable quantity of money since the Netflix series Stranger Things inspired a resurgence of her song “Running Up That Hill.”
The song was heavily featured in the highly anticipated fourth and final season of the blockbuster show, which helped the song break numerous records by peaking at number one on the UK charts some 37 years after its original release.
Since Bush owns the whole recording copyright to her songs, Luminate, a company that provides information and insights into the leisure industry, projected that her streaming revenues totaled $2.3 million (£1.9 million).
The Kate Bush narrative has raised the phenomena to a new level, according to Rob Jonas, CEO of Luminate, who stated in an announcement to CBS MoneyWatch that “we’ve witnessed a considerable surge in archive music streaming in recent years, with an annual 20 percent growth alone in 2021.”
The most streamed song both in the US and around the world, he continued, is “Running Up That Hill.”
The Independent has asked Bush’s and Spotify’s reps for confirmation on the claim.
Bush expressed her joy at having her music at No. 1 for a “surreal” third week in a row in a post titled “Still up on that Hill” that she uploaded on her website on Sunday, July 3.
“I was very happy that the Duffer Brothers wanted to use ‘RUTH’ for Max’s totem, but after watching the entire previous series, I feel genuinely honored that the music was chosen to become a part of their wild ride,” said the singer of the song.
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