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New Mercedes Class C brings latest generation LG ADAS cameras


The new Mercedes C-Class is equipped with LG Electronics’ latest generation driving assistance system. The LG ADAS (Advanced Driving Assistance System) cameras already incorporate many of the features that will become mandatory next year.

LG Electronics announced yesterday that its innovative ADAS (Advanced Driving Assistance System) camera module ) is available on the new Mercedes-Benz C-Class 20796, being launched in markets all over the world. The LG ADAS leverages the latest in automotive technology and works together with the precise engineering capability of Mercedes-Benz AG to enhance the safety of the driver and passengers of the new C-Class.

The LG ADAS camera system

The LG ADAS supports a wide range of essential safety-oriented functions, including Automatic Emergency Braking (AEB), Lane Departure Warning (LDW), Lane Keeping Assist (LKA), Traffic Sign Recognition (TSR) ), Intelligent Head-Light Control (IHC) and Adaptive Cruise Control (ACC) to ensure not only the safety of the vehicle’s occupants, but also that of other drivers and pedestrians. Note that a large part of the features supported by the LG ADAS system, such as AEB and LDW, will be mandatory in new vehicles until 2022 in many countries.

The ADAS system, designed by LG, integrates advanced AI and deep learning that allow the camera to capture and process various traffic information to help drivers respond to road conditions and of real-time traffic. The system accurately recognizes the surrounding environment, constantly analyzing the vehicle’s position in relation to dynamic and fixed objects, and automatically applies the brakes in the event of an imminent collision. Camera data also allows the system to alert drivers if they inadvertently veer into the side lane or get too close to the vehicle in front.

A LG Vehicle Component Solutions (VS) Company counts a number of global automotive brands among its customers, including Mercedes-Benz, Ford and Cadillac. The LG Magna e-Powertrain joint venture produces e-motors, inverters, on-board chargers and e-drive systems for the EV market. VS Company was recently recognized by TÜV Rheinland, a global testing and certification institution, for product safety, with the ADAS front camera module receiving ISO certifications 26262 by Functional Safety Product and Functional Safety Process.

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