Perfume AD Controversy- Bollywood Celebrities Criticize Perfume Ad as “Shameful and Filthy”

perfume ad controversy

Perfume is a liquid mixture of aromatic essential oils or aroma compounds (fragrances), fixatives, and solvents used to impart a pleasant scent to the human body, animals, food, objects, and living places. “Right from the early days of modern chemistry up to the present time, perfumes have greatly contributed to the development of organic chemistry in terms of methodology, systematic classification, and theory,” Leopold Ruika, the 1939 Nobel Laureate for Chemistry, declared in 1945.

Perfumes were used in some of the earliest human civilizations, according to ancient literature and archaeological findings. Modern perfumery began in the late 1800s with the industrial synthesis of aroma compounds like vanillin and coumarin, allowing for the creation of perfumes with scents previously unavailable from natural aromatics alone.

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Bollywood Celebrities Criticise Perfume Ad as “Shameful and Filthy”

perfume ad controversy

Several Bollywood stars have spoken out against a perfume brand’s “misogynistic” campaign, which provoked nationwide controversy and was eventually banned by the government.

Farhan Akhtar, a Bollywood actor, and producer, slammed the commercial on Twitter, saying, “What tremendously nasty and twisted minds it must take to think up, authorize, and develop these putrid body spray ‘gang rape’ innuendo ads…!! Shameful.” 5 June (ANI): New Delhi [India]: Several Bollywood stars have spoken out against a perfume brand’s “misogynistic” campaign, which provoked nationwide controversy and was eventually banned by the government.

Following the uproar, the Ministry of Information and Broadcasting ordered the controversial perfume advertising to be taken down. The I&B ministry acted quickly after receiving the notice and ordered the advertisement to be halted. Now, an investigation has been conducted in accordance with the advertising code. (ANI)

The Layer’s Shot Ad Presents Some Challenging Concerns

The foul content of the Layer’s Shot perfume brand’s two adverts has enraged a large part of social media users and the advertising business. The ads were allegedly intended to advocate sexual assault against women. Following the suspension of advertising by the Ministry of Information and Broadcasting and the Advertising Standards Council of India (ASCI), the brand took to social media to issue a clarification, as well as an apology for offending people’s feelings.

Read More: Kate Spade Controversy: Ulta Beauty Issues an Apology for The Terrifying Kate Spade Ad!!!

perfume ad controversy

Both commercials were played during England vs. New Zealand Test match on Sony Liv. One of the ads shows a young couple in their bedroom when four men who look to be the man’s friends enter without knocking and ask if they can “have a shot.” The men then approach the couple with the sole purpose of stealing the ‘Shot’ perfume bottle from the table. The same four men appear in the other ad, this time in a convenience shop. As they stand behind a woman shopping at the store, the men say, “There are four of us, and one of us will get a shot.” One of the four males leans out to grab the bottle of ‘Shot’ on the shelf in front of the woman, who is noticeably taken aback by their words.

The I&B ministry wrote to YouTube and Twitter, saying the ad was “detrimental to the representation of women in the interest of decency and morals” and a violation of the Information Technology Act (Intermediary Guidelines and Digital Media Ethics Code).

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Mary

I'm a researcher and behavioural therapist with a PhD in Social Media. I also love to travel and drink coffee. Follow my adventures around the world, or just know that I really need to be back at the library.
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