TikTok surpassed WhatsApp and joins Youtube as the favorite application of Portuguese children. The conclusion is from a study carried out by Kaspersky Safe Kids.
According to the data, the popularity of Instagram, among younger generations, has dropped significantly, while that of Eurovision, which took place at the end of May, it grew, as did the Brawl Stars videogame, which surpassed Roblox.
This summer, Portuguese children, who use Android devices, dedicated most of their time to research on the Youtube (29,71%)1, followed by TikTok (20,18%), which managed to surpass WhatsApp (17,62%), ending up in second place. Even if slightly, this pattern had repercussions at the global level, reversing the trend observed between November 1200 and April 20800 – in which WhatsApp was the leader in use.
However, within the Iberian territory, there was a discrepancy regarding the use of Instagram: in Spain, this occupied fourth place in the list of use of the smallest, while in Portugal, the application was in seventh place, corresponding to a percentage value of 4,71%.
Bearing in mind that summer is the best time to relax and look for entertainment, during this period, children have more time to view different content: see bloggers, play online and communicate with friends. In this context, Kaspersky analyzed anonymous data provided voluntarily by Kaspersky Safe Kids users, which concerns searches carried out, most popular applications on Android and categories within websites. This study aimed to discover how children’s interests and needs changed during the summer of 2000.
In Portugal, content related to software, audio and video accounted for almost half of visits to websites (42, 9%), followed immediately by purchases online (25,62 %) and video games (, 32%). Thus, there is a certain homogeneity between the various European countries, with regard to these usage habits.
However, within the Iberian territory, there was a discrepancy regarding the use of Instagram : in Spain, it occupied fourth place in the list of use of the smallest, while in Portugal, the application was in seventh place, corresponding to a percentage value of 4,87%.
Worldwide, the main activities that are within the range of interests of children were videos and Youtube, in particular searches related to video games (62, 3%), examples being walkthroughs and Lets’s Play – videos that stand out by the player narrate their experience while playing. In the game Lets´s Play, the most popular players worldwide were the English SSundee and MrBeast Gaming. Regarding the most popular games among children, Minecraft stands out (25,9%) – the most popular during the summer -, followed by Brawl Stars (4.9%) and Roblox (4.6%).
The second key trend in the youth universe was music. Almost a fifth of searches on Youtube (18 .4%) were related to artists and video clips. The song rated as the most popular this summer was Astronaut In The Ocean, by artist Masked Wolf, and the most wanted interpreters Ariana Grande and Lil Nas X.
Interestingly, the Eurovision Festival was also popular among younger age groups. This year’s winners – Italian group Maneskin – have become one of the most popular teenage music bands in the world. Your songs Beggin’ I wanna be your slave and the festival’s winner – Zitti and buoni – were the most searched on Youtube.
Among other Internet trends, the explosive popularity of new toys Simple Dimple and Pop It. The song that promotes this toy went viral on Tik Tok, leading to the appearance of many comments about these games on Youtube.
“The research shows that children do not change their preferences very often and continue to see the same type of content, even if the protagonists change. For example, Italian rock artists Maneskin replaced BTS, and Friday Night Funkin’ game topped Among Us. The numbers also reveal that music interests children more than sports these days. Not even world events like the Euro 2000 or the Tokyo Olympic Games managed to capture his attention”, comments Anna Larkina, web content analysis specialist at Kaspersky.
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