Samsung continues to dominate in Europe, but Xiaomi is very close

The battle for the title of the biggest smartphone manufacturer in Europe is increasingly heated. with Samsung and Xiaomi and getting closer.

While Samsung continues to remain firmly in the lead with a market share of 30, 4%, on the other hand Xiaomi is approaching with great strides, already counting on a quota of 21,6%. These data were revealed by the most recent report by Counterpoint Research.

In the same report there are still some very interesting numbers. Regarding the level of growth from year to year, Xiaomi presents impressive ones 67%, while Samsung continues to lose ground (-15%). However, with regard to the evolution since the last quarter, both brands present a deficit of 6%.

Samsung Xiaomi Europa Counterpoint Research

Beware Samsung and Xiaomi. Chinese manufacturers are attacking hard in Europe!

Although the top three positions in the list of biggest manufacturers in Europe are quite secure (Samsung, Xiaomi, Apple), it is important highlight the great growth of several Chinese manufacturers over the last year.

For some time we have been talking about OPPO’s big bet in our market, and the same scenario is true across Europe, where the brand already has a quota of 10, 1% and an annual growth of 112%.

Other highlights, with even greater annual growth, are Realme (112%) and alive (238%). However, they are still far from reaching a relevant market share, having only 2.4% and 1.8% respectively.

On the opposite side of the spectrum we have Huawei and Honor, which recorded a break of 99% and % respectively, seeing its market share fall below 1%.

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