Snap, Crackle Pop Controversy- Snap! Crackle! What Do You Mean, a Racist Cereal?

snap, crackle pop controversy

The elf characters were created in the early 1930s by cartoonist Vernon Grant. The names are onomatopoeia and were inspired by a radio commercial for Rice Krispies: Listen to Kellogg’s Rice Krispies sing the fairy song of health as they snap, crackle, and pop happily in a bowl of milk. This is your chance to hear food speak if you’ve never heard it before.

In 1933, the first character debuted on the box of the product. Grant added two more to the group, naming them Snap, Crackle, and Pop. Snap is frequently depicted with a chef’s toque on his head. Pop wears a drum major’s shako but is occasionally seen with a chef’s toque or an odd combination of both a shako and a toque. Crackle wears a red (or striped) tomte’s tuque or “sleeping cap,” and Crackle wears a red (or striped) tomte’s tuque or “sleeping cap.” Their bond is compared to those of brothers incorporating promotional materials.

Snap is the oldest and is known for being a problem solver, Crackle is the unsure “middle child” and is known for being a jokester, and Pop is a mischievous but also the clumsy kid who is the centre of attention. In the 1950s, there was a fourth elf named Pow who represented Rice Krispies’ alleged exploding nutritional content. Snap, Crackle, and Pop nose art on a Boeing B-17 Flying Fortress

Snap, Crackle, and Pop were reinvented with younger and more proportional characteristics in 1949, from their original appearance as elderly gnomes with huge noses, ears, and caps. Their gnome-like large ears grew more proportionate yet pointy around 1955, as shown in popular depictions of elves. They originally appeared as animated characters in 1959, on programmes like The Howdy Doody Show for children.

snap, crackle pop controversy

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Snap! Crackle! What Do You Mean, a Racist Cereal?

Some people are yelling racism because of one light-brown-shaded Kellogg’s Corn Pops nugget among many non-shaded nuggets in a cartoon-style illustration on the cereal box. I assumed Kellogg’s had bizarrely permitted a representation of a light-shaded corn kernel turning a fire hose on a brown-shaded nugget when I first read about the dispute this week.

Maybe the uproar was caused by a light-shaded nugget burning a cross next to a cereal bowl full of dark-shaded nuggets, I reasoned. Maybe it was because a light-shaded nugget at a Woolworth’s counter in Greensboro, North Carolina refused to serve a dark-shaded nugget a cup of coffee. Or dark-shaded cereal pieces being beaten up by light-shaded cereal cops as they marched across the Edmund Pettus Bridge with Cocoa Puffs and Cocoa Krispies.

No. A brown-shaded cereal piece driving an electronic floor waxing machine in a piece of art on a cereal box is the source of the indignation.

Cereal Box Waxing the Floor

The cartoon characters on the cereal box’s cover represented a shopping mall with many cereal bits conducting various activities. Jumping, playing in an arcade, Snorkelling, sunbathing, skipping rope, and stilt-walking are just a few of the activities available. All of the cereals, including Corn Pops, are yellow in hue. With the exception of one Corn Pop, they were all light brown in colour. The floor is being waxed by that cereal piece. As a result, the PC cops showed up in force. A dark cereal piece depicting a janitor must be a racist emblem, perpetuating the idea that minorities of dark skin colour are pigeonholed into lowly blue-collar employment and are only capable of performing those activities, according to others. Ridiculous.

I know what kids think as they eat the cereal are thinking as they look at the mall depiction and the dark-coloured Corn Pop washing the floor: I love this for breakfast, and I hope Mom lets me have another bowl!

snap, crackle pop controversy

Kids are smarter than the rest of us, yet we don’t give them enough credit for it. Adults detect prejudice in the depiction; children see it, giggle at the amusing characters, and steal another bowl while their mother folds laundry.

A Piece of Cereal that Is Racist Really?

This is how low we’ve sunk. Are my wife and I compelled to sit them down the next time one of our children picks a burned-to-black potato chip from the bag and explain to them that one black, inedible chip in a bag of light-coloured chips doesn’t mean black people are bad? Are we telling children that the fact that angel food cake is white and devil’s food cake is dark has no racial connotation? Adults want conflict, while children seek enjoyment.

Kellogg’s caved into the pressure from the aggrieved on social media, declaring that the packaging would be redesigned. I’m sure that will reduce racism.

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snap, crackle pop controversy

A cartoon billboard for the American Red Cross promoting pool safety a few years ago shows more black children disobeying the rules than white children. In the advertisement, a white father playing in the pool was described as “awesome.” It was deemed “not nice” for a black child to push a white child into the pool. A similarly ludicrous degree of outrage erupted, akin to the cereal box incident. The Red Cross altered the poster in response to social media demand.

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I'm a researcher and behavioural therapist with a PhD in Social Media. I also love to travel and drink coffee. Follow my adventures around the world, or just know that I really need to be back at the library.