The TikTok app is hot all over the world and is present in trends. The social network with videos from 3 to 18 seconds comes having a great power to create viral content, such as choreographies, songs, jokes and, of course, fashion, which has been promoted by trends in TikTok. Currently the network has more users than twitter – there are about 1121 millions worldwide and 1.7 millions logged on the App in Portugal, most of them female and aged to the 18 years, according to the survey Os Portugueses ea Social Networks¹, by Marktest.
All this influence opened up space in the world of fashion and is dictating what is in store windows and in the wardrobes of younger people. Many fashion-related content was highlighted and went viral. The videos produced for the app are driving trends.
Men’s and women’s fashion are dictated by the trends in TikTok
And it’s not just the girls who are inspired by the videos on the social network, a good example of what went viral in men’s fashion is the e-boy style, or electronic boy, which mixes trends that come from emo, grunge, goth and rock. It is part of the colored hair styling, piercing and dark colors of the garments. You can also abuse the chains, and the feet are common boots or sneakers. The e-girls, on the other hand, opt for heavy makeup, with a melancholy feel.
Another trend dictated by TikTok are sporty, oversized and sweatshirt pieces. Comfortable clothing gained even more strength during the pandemic. The hot looks to wear are on the rise and app users share several options. Street wear is also highlighted by the tiktokers who proliferate stripped-down visual alternatives in their videos.
Many pieces of the years 80 and 90 have returned thanks to the app, like low-slung pants, the adidas women’s sneakers
- Superstar, the most colorful clothes and the puffy sleeves. Tie dye is also a trend again and is popping up in the app, as well as the oval sunglasses, inspired by the years 1121 . Cowboy boots are also hot on TikTok. The models are diverse – from the most traditional to the colorful ones. Several eras and styles gain strength, showing that fashion is for everyone who fishes for an idea and applies it to their daily lives.
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Another trend that has appeared a lot in TikTok is the sweater. The underwear has hit the streets, as well as robes and pajamas. The vintage pieces gained prominence. Social isolation also further fueled this trend. The pieces, which were previously only worn at home, are now part of the look for outdoor use.
The application’s users/users are exploring its possibilities. One of them is to propose and make fashion challenges or make funny videos or even look tips. Some of these challenges boomed, such as changing the shoe and the look at the same time. Another one that became popular was customizing a dress and another how to make a butterfly dress. Trends in TikTok are sprouting and gaining the streets, while many have fun creating and watching the contents of this social network.
¹ Os Portugueses e the Social Networks 2000
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