What Is PPC Click Fraud and How to Prevent It?

Would you like to understand everything there is to learn about click fraud, including how it works and how to avoid it?

Relax, you’ll get through this! We’ve covered the basics about click fraud, as well as added some pointers on how to avoid it. 

Are you already aware of click fraud? Go straight to the suggestions that will help you to prevent click fraud.

What Is PPC Click Fraud?

To give you a quick overview of click fraud, it occurs when a human visitor or a bot masquerades as a real visitor on a website and clicks on any adverts, buttons, or hyperlinks you may have on the page. Not only does click fraud harm websites, but it can also harm Google Ads.

Click fraud is used to trick a platform or company into believing that real users are engaging with their website and advertisements. When urls are clicked several times, the crime generally occurs. Fraudsters commonly start this by utilizing automated bots that click frequently.

These bots account for over half of all web traffic, and sites that sell ads are visited by as much as 20% of click bots. Mostly all ad fraudsters are motivated by a desire for financial gain.

Companies can also use click fraud to deplete their competitors’ ad budgets by launching click bots at their pay-per-click advertising. Click fraud is also used by cybercriminals to raise their untrustworthy web sites higher in search ranks, making their services appear authentic.

Who Is Usually Responsible for Click Fraud?

There are numerous types of click fraud. It might range from genuine customer clicks to click farms. Click fraud affects each industry differently, and it is possible that numerous parties are to blame.

To determine who is responsible for unlawfully clicking on your urls or adverts, you must first grasp the four most frequent click fraud offenders.

In general, click fraud is usually performed by:

  • Competitors who want to waste your ad budget
  • Website owners who click on your ads on their website to trick you into paying more
  • Fraud rings that perform click fraud to gain a lot of revenue in a short time
  • Customers who either click on ads by mistake or to damage a company they don’t like

In most cases, they use click bots to perform PPC click fraud.

What Are Click Bots?

Click bots have been at it just about as long as paid digital marketing has. These bots can reduce your marketing efforts indefinitely, and they are becoming increasingly difficult to eliminate over time.

Bots are programmed to click on whatever the Fraudster instructs them to, which might be your Google Ad, YouTube Ad, or Facebook Ad placements.

The scammer is then paid for each click or impression on his website. All this is taking place while your advertising account is being charged for the useless clicks.

Why Is It Important to Stop PPC Click Fraud As Soon As Possible?

It may be easier for you to ignore strange traffic, but preventing click fraud is critical if you want to enhance the quality and improve engagement for your ads. Preventing bot-driven clicking fraud and tidying up your website traffic makes financial sense because it will save you a lot of time and money in the long run.

It will also help your website analytics and budget planning because you will get rid of a lot of invalid clicks that don’t make any sense.

Helpful Tips to Prevent PPC Click Fraud on Your Ads

1. Become familiarized about your traffic source.

You should be aware of where your advertisements will appear. Doing your homework and selecting the best and most reputable ad network might help you avoid false clicks on your adverts.

2. Keep an eye out for strange traffic.

Data that doesn’t even reflect the regular performance of your ads, such as unusually high CTR, should be considered fraudulent.

3. Never accept low-quality websites.

They are consistently the top target of click fraud. It’s not necessarily a bad idea to reduce your exposure by just placing advertising on high-quality websites. Choosing any website related to your keywords may cause more harm than benefit.

4. Only target particular countries.

Conduct research on countries regarded as click fraud hotspots and aim to avoid targeting your adverts to such areas as much as possible. You can also ban certain IP addresses from seeing your ads, which is handy if you’ve identified the IP addresses of the fraudsters.

While it’s difficult and time-consuming to analyze all the clicks on all of your ads, click fraud prevention software can help you out, especially when used in combination with Google Ads built-in features. Click fraud detection software will not only automate certain things like geo blocking and IP address analysis but also make it a lot easier to monitor your ads and display a warning whenever necessary.